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9Yards Prime
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About Us

At 9Yards Prime, we believe membership programmes should go beyond discounts to enhance everyday life, strengthen relationships, and create real value. We combine strategic consulting, technology, partnerships, and operations to design and manage membership ecosystems that drive engagement, wellbeing, satisfaction, and sustainable growth.

What We Do

What We Do

Our work covers strategy, business modelling, digital platform development, mobile applications, supplier and merchant management, exclusive offer negotiation, member services, programme operations, reporting, analytics, marketing campaigns, and continuous optimisation.

Leadership

With over 25 years of combined experience, our leadership team brings expertise in membership ecosystems, technology, partnerships, operations, marketing, and business development. We are committed to innovation, collaboration, service excellence, and creating sustainable value.

Leadership Team

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Programme

ADNOC Mazaya Lifestyle Membership delivers exclusive offers and lifestyle privileges across multiple sectors, showcasing our expertise in managing large-scale membership ecosystems.

Etihad Airways iSave Employee Benefits Programme provides employees with exclusive savings and lifestyle benefits, improving engagement and satisfaction.

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Mission

To enrich the lives of individuals while empowering organisations through innovative solutions that promote wellbeing, meaningful savings, stronger engagement, and sustainable growth.

Vision

To lead the delivery of innovative solutions that create healthier, more rewarding, and more connected communities, enhancing quality of life and contributing to the long-term wellbeing and success of the UAE.